This event ended on September 21, 2020 6:30 PM EEST

Management of Marketing Automation

Monday Sep 21, 2020 from 17:54 to 18:30 (UTC +03:00)


Monday Sep 21, 2020 from 17:54 to 18:30 (UTC +03:00)


Marketers can now independently and intuitively build, manage and automate online campaigns to increase conversions.

A few days ago in New York, we announced the world premiere of our new tool that will revolutionize the approach to marketing automation. The tool called - Marketing Automation - is a module fully integrated with the IgnitionOne platform - Digital Marketing Suite used by marketers all over the world. The marketer can independently manage the module through an easy-to-use interface. Marketing Automation allows you to build effective one-to-one campaigns based on the unique Engagement Scoring Algorithm methodology, which allows you to provide the user with content adequate to his interest and the level of involvement in the sales funnel.

IgnitionOne innovation enables marketers to close the gap between "known" customers and "unknown" prospects by delivering advanced marketing automation capabilities. These features deliver an individualized marketing message to those ninety percent of users who have not yet converted to the marketer site. By using the User Engagement Score, the Marketing Automation tool intelligently presents information about promotions, contact forms, coupons and other messages that are dynamically adjusted to the interests of a specific user. The new IgnitionOne tool can be integrated with CRM systems and DMP solutions to show the most effective ways to achieve conversion, combine multiple information in one place and change customers from "unknown" to "known".

- What we present on the market today is Marketing Automation 2.0 - says Will Margiloff, CEO IgnitionOne. - IgnitionOne changes the rules and definition of marketing automation, focusing on a potential customer who has not yet download call recorder for iphone now has a great opportunity to do so. Our Marketing Automation tool will automatically provide such a person with a message that will turn an “unknown” user into a real “known” customer in the future.

What distinguishes the Marketing Automation tool

  • Intuitive interface: advanced tool for dynamic management of highly personalized on-line campaigns:
    • Customized templates
    • Form building tools and image bank
    • Ability to copy the functionality of the campaign
    • Campaign management mechanisms:
    • Segmentation and targeting rules using information about user profile and engagement
    • Mechanism for planning the automatic start and end of the campaign
    • Built-in campaign design management tools that allow you to prepare sketches, tests and version control.
  • Building user profiles in real time: thanks to accurate website mapping, users are assigned to multi-level segments. Using the User Engagement Score algorithm, the Marketing Automation tool combines product categories with users' interests and provides marketers with a detailed profile of each of them. The combination of the scoring value with the user profile precisely adjusts the marketing message and the content of the website to the user's interest in real time.
  • Mobile interface: thanks to a fully responsive interface, marketers can create and manage campaigns through mobile tools, i.e. smartphones or tablets, gaining access to all functionalities available for PC.
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