This event ended on June 8, 2021 1:00 PM EDT

No More Cookies: Why Marketers Need to Prioritize First Party Data

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Tuesday Jun 8, 2021 from 12:00 to 13:00 (UTC -04:00)

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Tuesday Jun 8, 2021 from 12:00 to 13:00 (UTC -04:00)

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Webinar registration Link: https://bit.ly/3oKdqBc

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Third-party cookies are going away—and Lytics just surveyed 300+ marketers to find out what their biggest challenges are when it comes to using data for marketing activation. 

The results? The vast majority of participants had 1 of 2 big issues:   

1) There’s WAY too much data so it’s hard to pull out what’s useful  2) There’s not enough first-party customer data to cover the loss of third-party cookies

Learn (https://bit.ly/3oKdqBc) how you can access predictive customer data and optimize your campaigns with a first party data strategy.

Join Lytics President Jascha Kaykas-Wolff and Steve Lok, Director of Global Customer Data Strategy at MightyHive, on June 8 for the webinar. Register now.

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