registration link: https://bit.ly/3oKdqBc
Third-party cookies are going away—and Lytics just surveyed 300+ marketers to find out what their biggest challenges are when it comes to using data for marketing activation. The results? The vast majority of participants had 1 of 2 big issues:
1) There’s WAY too much data so it’s hard to pull out what’s useful 2) There’s not enough first-party customer data to cover the loss of third-party cookies
Learn (https://bit.ly/3oKdqBc) how you can access predictive customer data and optimize your campaigns with a first party data strategy.
Join Lytics President Jascha Kaykas-Wolff and Steve Lok, Director of Global Customer Data Strategy at MightyHive, on June 8 for the webinar. Register now.