Search engine optimization (SEO) is a process that involves optimizing a website to improve its visibility in search engine results. SEO services in Melbourne are designed to help businesses increase their online presence and reach more customers. Prismavix focuses on improving a website's organic search engine rankings, by making changes to the website's content, structure, and code. They range from keyword research and technical SEO audits to content marketing and website design. They can help businesses get higher rankings for their desired keywords, which can lead to more website visitors, more leads, and more sales.